The gambling industry brings together lovers of risk, competition, and optimists who believe in luck. And this applies not only to players but also to casino operators and game providers. Therefore, the gross gaming revenue (GGR) in New Jersey is not just an idle or tedious question but an indicator of a kind of primacy in gambling.
It’s always pleasing when game novelties appear in NJ or cool operators come with impressive offers. But this honor must be earned, and New Jersey has proven its dedication to gambling over the years.
So, how are things going with gambling income at the end of summer and the beginning of autumn?
September Levels Profits for the NJ iGaming Industry
According to the NJ Division of Gaming Enforcement (DGE), September brought a welcome boost to the iGaming industry compared to August. It amounted to a 6.34% increase or almost $135.3 million in absolute terms.
This somewhat calmed the gaming community in New Jersey against the backdrop of the sad performance of August.
And What About Competitors?
The top three in gambling, New Jersey, Michigan, and Pennsylvania, are still leading the laggards, offering them effective models for organizing a gaming business and attracting players.
Unfortunately, the end of summer and September turned out to be more successful for some competitors. However, the fact that NJ’s gross gaming revenue is on the rise gives hope for a change in the rankings in the near future.
- Pennsylvania beats Garden State in September by about $4 million.
- Michigan cedes NJ about $6 million.
Comparative Dynamics of Gambling Revenue in New Jersey
The fluctuation in gambling revenues in July-September 2022 was quite noticeable given that these few percent of GGR amount to millions of dollars:
| July | August | September | |
| NJ Online Casino | $134,424,044 | $129,231,530 | $132,970,884 |
| NJ Online Poker | $2,277,272 | $2,206,653 | $2,285,602 |
| Total | $136,701,316 | $131,438,183 | $135,256,486 |
- Thus, you can see that online casinos in New Jersey have stopped the August decline but have not yet reached the July level in September.
- NJ online poker showed the same trend but was slightly more successful in regaining its former success. Its September income increased by 7.03% compared to August.
Gambling Industry Leaders in NJ Maintain Their Position
The competition between casino operators in New Jersey is just as exciting as between the states. Here, the top three of the September winners in terms of market share are as follows:
- Borgata cooperates with 10 gambling sites and gets 30% of the iGaming market in NJ.
- Golden Nugget: 6 casinos and 26% of the market.
- Resorts: 5 sites, including Mohegan Sun Online Casino, and 23% market share.
Among the lagging behind in September were the following operators:
- Ocean Resort: 4 partner sites and -16.6% GGR compared to August.
- Bally’s: 3 partner sites and -14.72% of income.
- Tropicana: partnership with 1 site and -5.71% of revenue.
To sum up, players and operators need not worry about the decline of the gambling industry in New Jersey. However, it would be nice to add a little more energy and passion to the game to rise above the July level and, preferably, bypass Pennsylvania.