Caesars Interactive has recently completed its long-awaited rebrand, merging its two online casinos in NJ under the Tropicana umbrella. Despite the initial announcement made in April last year, Caesars Casino had always played second fiddle to its primary site, Caesars Sportsbook NJ.
Nine months after the switch to Tropicana’s platform, Caesars Casino and Tropicana Online Casino are finally operating as a single entity. The rebrand aims to strengthen the Tropicana brand and prevent confusion among players caused by having two casinos of the same name under the Caesars umbrella.
⚡ What changes can be expected from the transition of Caesars to Tropicana?
For those currently patronizing either casino, the changes resulting from the rebranding will be minimal. Players at both Caesars Rewards and Tropicana will continue to earn rewards points as usual. Players of Caesars Casino will need to download the Tropicana app, but their login information, funds, and rewards points will be automatically transferred to the new platform for a hassle-free transition.
Players at Tropicana Online Casino can now use the cashier at both Caesars Palace and Tropicana Atlantic City for deposits and withdrawals. However, those who have previously self-excluded on either site will still be excluded according to state-wide regulations.
Caesars has expanded its online casino offerings to include five skins, with the rebranding of Caesars Online Casino NJ to Tropicana Casino. The other skins are Caesars Sportsbook and Casino, 888 Casino, Harrah’s Online Casino, and WynnBet. Tropicana Casino currently operates under its own licensee, but there’s a possibility it may join the Caesars licensee, just like Harrah’s Atlantic City.
💰 What will be the impact of the rebrand on Caesars’ revenue?
Before the rebrand, Caesars and Tropicana were ranked fourth and fifth in terms of revenue among NJ online casinos. The average monthly revenue generated by Caesars and Tropicana before the rebrand was about $15 million. This is significantly lower than the revenue earned by the top three operators in the state, Borgata, Golden Nugget, and Resorts. Even with the anticipated growth of Tropicana, Caesars will remain in fourth place, significantly trailing behind the top three.